Caesars partners with the Detroit Lions for upcoming NFL season
The collaboration makes Caesars sportsbook an official sports betting partner and Caesars Entertainment the official iGaming partner of the franchise.
Caesars Entertainment (Caesars) and the Detroit Lions pro football team have announced a new partnership ahead of the upcoming 2024-2025 NFL season.
The reigning NFC North division champions will look to the collaboration to combine custom fan experiences for Caesars Rewards members with sponsorship assets along with the use of official Detroit Lions logos and marks in multiple online casino games on Caesars’ digital platforms.
“We’re thrilled to partner with the Detroit Lions to bring opportunities to their fans that cater to their interests and are unique to the royal experience only Caesars can deliver,” Caesars Digital President Eric Hession said.
“We’ve enjoyed a great relationship with sports fans in Michigan, and partnering with one of the most passionate fan bases in the NFL will help us grow that connection as we continue to expand our offerings in the state with the launch of Horseshoe online casino later this year.”
The collaboration makes Caesars sportsbook an official sports betting partner and Caesars Entertainment the official iGaming partner of the Detroit Lions.
Caesars brands, including Caesars sportsbook, Caesars sportsbook & casino, Caesars Palace online casino and Horseshoe online casino, will be featured throughout Ford Field during Lions games. Additionally, Caesars brands will also be featured in radio spots on the Detroit Lions Radio Network and in team digital and social media.
“As we embark on this season, we’re proud to enhance our fan experiences with Caesars Entertainment,” Detroit Lions VP of Corporate Partnership Mace Aluia said.
“This partnership will unite Lions fans who are passionate about the team, offering them exclusive opportunities to engage with us both at Gamedays at Ford Field and through Caesars’ digital platforms here in Michigan.”
Caesars sportsbook has offered in-person sports wagering in Michigan since 2020 and mobile sports wagering in the state since 2021 through a partnership with the Grand Traverse Band of Ottawa and Chippewa Indians.
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