Super Bowl champion Bill Belichick to host and co-produce Underdog Fantasy show

Underdog Fantasy has announced that a new NFL-based show will premiere on its media network and be hosted by eight-time Super Bowl winning coach Bill Belichick. Belichick will also co-produce the program, which will be the first and only show to have been created by the former New England Patriots coach. 

Belichick’s program will debut prior to the start of the 2024 NFL season and air on YouTube.

“This show is going to give fans a comprehensive look at the behind-the-scenes of the NFL, what it’s like to coach, how to prepare, how to team build, exactly the way I would do it if I was coaching a team. I partnered with Underdog because it’s a sports company run by sports people, and they want sports to connect to the fans, and that’s what I want to do,” Belichick said. 

“We want to find a connection where we are giving the fans what they’ve asked me for, perspective on decision-making that goes on within an organization and a breakdown of schematics and personnel within the game. Underdog wants to do that, so it’s a great marriage and a great fit.”

The show will ‘take fans deep into Belichick’s coaching mind’ and feature him breaking down NFL film and analyzing game situations for fans.

“It’s going to be a serious show for serious fans with the greatest mind in the history of the sport. We’ve been building out our media network and this is going to take us to another level,” Underdog Fantasy CMO Liz Marro said. 

“We are talking about the greatest coach in the history of football, maybe any sport, he could have gone anywhere. And he chose to come here to build his signature show because he sees what other smart people see, we are doing something different and better than others. We are just getting started.”

The program’s executive producer will be Tim Livingston, who has overseen the development of Underdog’s media network up to this point.

Kirk Geller

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