Scientific Games and Fremantle to extend partnership
The two companies have created lottery games based on TV show brands including The Price is Right, Family Feud and Press Your Luck.
Scientific Games and Fremantle have announced the continuation of its long-standing partnership that brings content to lottery game players across the world. The two companies have collaborated to create lottery-type games based upon gameshow brands including The Price is Right, Family Feud and Press Your Luck.
The gameshow brands are also featured in the Scientific Games digital second-chance promotions and individual winners events, as well as multi-state lottery linked games.
“We are delighted to continue this incredible partnership with Scientific Games. Their continued success with bringing our iconic brands to lottery fans around the world is unparalleled,” Fremantle SVP of Partnership Solutions Erica Gadecki said.
Scientific Games has launched more than 100 different games featuring these evergreen brands across various categories including instant scratch, Fast Play and digital.
“We are thrilled to continue our partnership with Fremantle and look forward to collaborating on more engaging lottery experiences together. Some of the most entertaining licensed brand lottery products offered by Scientific Games are themed to Fremantle TV game shows,” Scientific Games VP of Licensing Tina Hoover said.
“Our game design teams continue to push the limits on creative ways to immerse players in their favorite game show brands. We have found that these game show brands work really well in the iLottery space as they have play mechanics that players already know and love. We can bring that same excitement from TV to iLottery so players can enjoy digital lottery games featuring game shows they have watched for years.”
Scientific Games has also recently either created or extended lottery partnerships with a number of US states previously this year. In June the company expanded upon its partnership with the Washington Lottery while continuing partnerships with the Kansas and New York Lotteries in May.
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