Scientific Games and New York Lottery to extend partnership that began in 1976
The New York Lottery will continue to receive consumer and product research plus data analytics.
In 1976, Scientific Games and the New York Lottery formed a partnership that saw Scientific Games create the very first scratch-off game for the state. The two companies have now agreed to continue this nearly 50-year partnership, providing the New York Lottery with consumer and product research and data analytics, game development and portfolio planning to help ensure the success of the Lottery’s scratch-off games.
“The New York Lottery is proud to continue its partnership with Scientific Games,” New York Lottery Director Gweneth Dean said.
“For decades, our collaboration has resulted in billions of dollars for New York’s public schools, and we look forward to creating exciting new games for our players and supporting our dedicated retailers across the state.”
The partnership saw the New York Lottery total $4.4bn in revenue for the 2022-2023 fiscal year and has helped provide billions in funding for state education. Scientific Games created and produced the New York Lottery’s very first scratch-off game and has worked side-by-side with the Lottery to provide products across the state’s network of approximately 14,000 lottery retailers.
“We’re honored to continue as the primary scratch-off game provider to one of the world’s most successful lotteries and support their important mission to fund education for New York students,” Scientific Games President of Americas and Global Instant Products John Schulz said.
“Our long-standing, strategic partnership has continued to bring entertaining scratch entertainment experiences to players in the state, and we look forward to many more decades of success together.”
The collaborative partnership with Scientific Games has resulted in a balanced scratch-off portfolio, with three price points ranked in the top five in the US for weekly per capita sales.
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