Aristocrat signs multi-year agreement with Dallas Cowboys
The company will represent the team as an official partner.
Aristocrat Gaming has collaborated with the Dallas Cowboys and will represent the team as its official partner.
Under the terms of the multi-year agreement, Aristocrat will have access to various branding opportunities, including in-game branding and signage throughout the stadium and on the concourse throughout the year.
This partnership expands on Aristocrat’s current collaboration with the NFL, which paved the way for the company’s slot licensing agreement with the league.
Company CEO Hector Fernandez took a moment to celebrate Aristocrat’s collaboration with the NFL team.
He commented, “We are proud to be the newest partner of the Dallas Cowboys, one of the world’s premier sports and entertainment organizations with a proud championed history, much like Aristocrat Gaming.
“With the success of the NFL Slots portfolio, we have been able to bring the excitement of fan-favorite teams like the Dallas Cowboys to casino floors across the country. We look forward to bringing even more innovative experiences to fans through this partnership.”
Dallas Cowboys EVP of Business Operations Chad Estis described the partnership as an ideal opportunity to further engage fans and offer them a broader range of entertainment.
He said, “The Cowboys are excited to partner with Aristocrat Gaming to bring even more ways to entertain our fans. We pride ourselves on aligning with world-class partners, and Aristocrat Gaming has been a trailblazer in the gaming industry for decades.
“We are thrilled to work with the Aristocrat team on activation and branding opportunities throughout the year and to have our Cowboys marks featured on their slot machines nationwide.”
Throughout its deal with the NFL, Aristocrat’s NFL-themed games are available to players in casinos throughout the country, including at WinStar World Casino & Resort.
Casino resort President Jack Parkinson commented, “As The Official Casino of the Dallas Cowboys, WinStar World Casino & Resort is ecstatic to have Aristocrat Gaming as the newest member of the Dallas Cowboys family.
“The top-performing NFL Slots make this partnership a natural fit and we look forward to bringing new experiences to our patrons as a result of this announcement.”
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