Caesars Opens Pre-Registration for Three iGaming Brands in Alberta
Caesars Entertainment has applied for an Alberta iGaming license and opened pre-registration for Caesars Palace Online Casino
Caesars Entertainment is preparing to enter Canada’s newest regulated iGaming market. The company announced on March 23 that it has applied for an Alberta operator’s license and opened pre-registration across three platforms. This follows a move that PointsBet made just a few weeks ago as they prep for new gaming expansion in Alberta.
Alberta residents aged 21 and older can now sign up for Caesars Palace Online Casino, Caesars Sportsbook & Casino, and Horseshoe Online Casino. Alberta’s regulated commercial iGaming market is expected to launch in spring or summer 2026. It’s more headline news for Caesars as they are reportedly in talks to be purchased by Tilman Fertitta.
Caesars promoted the launch under the tagline “Alberta’s Hat Trick,” a nod to the province’s hockey culture.
Three Brands, One Market Strategy
Caesars Alberta’s three-platform approach mirrors what Caesars already operates in Ontario and four U.S. states: Michigan, New Jersey, Pennsylvania, and West Virginia. Each brand serves a distinct segment of the market.
Caesars Palace Online Casino and Horseshoe Online Casino will focus on casino content. Both will offer slots, table games, and live dealer products. Caesars Sportsbook & Casino will combine online sports betting with iGaming in a single integrated app.
Caesars Digital President Eric Hession described the pre-registration phase as an important first step in finalizing the company’s Alberta plans. He said the company welcomes Alberta’s progress toward a regulated market and appreciates the Alberta iGaming Corporation’s support throughout the process.
Players can download the apps now. Alberta will become selectable within each app once the regulated market officially opens.
Caesars’ Digital Performance
The Alberta push follows a strong financial year for Caesars’ digital division. The unit generated approximately $1.41 billion in annual revenue in 2025, a 21% increase over 2024. Adjusted EBITDA for the digital segment more than doubled year over year. Company executives attributed the growth primarily to the online casino vertical.
CEO Tom Reeg has expressed optimism about new market opportunities. He suggested on a recent investor call that Caesars could expect roughly double its legacy market share in new iGaming jurisdictions, given its product momentum and brand strength.
Caesars holds a 7.1% share of online casino revenue in New Jersey, 6.0% in Michigan, and 5.2% in Pennsylvania. The company is targeting $500 million in digital EBITDA.
Alberta’s Market Structure
Alberta’s regulated iGaming framework is modeled on Ontario, which launched in April 2022 and now hosts more than 45 licensed operators. Alberta passed the iGaming Alberta Act last year, creating two key entities. Alberta Gaming, Liquor and Cannabis handles regulation. The Alberta iGaming Corporation oversees the commercial market.
Alberta regulators will distribute iGaming revenues with 20% going to the province. Of that figure, 2% is allocated to First Nations projects and 1% to social responsibility programs including gambling research and treatment. The framework also permits existing provincial casinos, racing entertainment centers, and professional sports teams to partner with licensed digital operators to run retail sportsbooks on-site.
Industry projections suggest the Alberta market could exceed $700 million in annual revenue at maturity. Caesars is at least the 15th operator to apply or signal intent to enter the market.
Other operators with pre-registration platforms or license applications include theScore, DraftKings, BetMGM, BetRivers, PointsBet Canada, Bet99, and Soft2Bet.
Land-Based Expansion Less Likely
Caesars operates Caesars Windsor on the Ontario-Michigan border. It recently secured a 20-year extension of that agreement with Ontario Lottery and Gaming. That remains its only branded land-based resort in Canada.
Reeg was cautious about expanding that physical footprint. He noted that most Canadian land-based opportunities require operating multiple small properties in challenging locations, a model that does not fit Caesars’ strategy.
The company’s Canadian ambitions, for now, are firmly digital.
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