Kansas Lottery announces instant game management partnership with Scientific Games
Scientific Games has provided the Kansas Lottery’s systems technology since 2018.
The Kansas Lottery and Scientific Games have announced a partnership to create the Scientific Games Enhanced Partnership, a program designed to drive sales performance in order to fund state programs. The Scientific Games Enhanced Partnership program will provide the Kansas Lottery with portfolio management and game planning services, data analytics, advanced logistics, licensed brand services and retail sales and marketing support.
“We are excited to advance our collaboration with Scientific Games through this expanded partnership. The track record of this technology-driven program is promising, and it provides an opportunity for us to grow the performance of our entire game portfolio,” Kansas Lottery Executive Director Stephen Durrell said.
The program is currently used by more than 20 lotteries, including five of the top six performing instant game lotteries worldwide. Scientific Games has provided the Kansas Lottery’s systems technology since 2018.
“As a systems customer since 2018, the Kansas Lottery is adding the Scientific Games Enhanced Partnership program and technology that will expertly manage instant products across its network of approximately 1,700 retailers using data analytics,” Scientific Games President of Americas and Global Instant Products John Schulz said.
“This takes vision and a willingness to create change in their instant game program and we commend the Lottery’s leadership team on their work to continually improve profits for the state of Kansas.”
In addition to the Scientific Games Enhanced Partnership, the company will also deploy its SCiQ retail ecosystem at select Kansas Lottery retailers. The SCiQ system assists in instant game inventory management and the retailer’s experience selling lottery products while providing security and real-time sales analytics.
The partnership program will be implemented into the Kansas Lottery for five years, with the option to extend for an additional five years as per the agreement.
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