Light & Wonder debuts Engage Enterprise loyalty platform at Golden Nugget Casino properties
The new platform will power the existing Golden Nugget loyalty program.
Light & Wonder, along with its subsidiaries, has released L&W Engage Enterprise Loyalty Platform solution. In partnership with Golden Nugget Casino, the program is available throughout Golden Nugget’s casino properties around the country.
Under the terms of the deal, the L&W Engage Enterprise Loyalty Platform will power Golden Casino’s 24K Select Club loyalty program.
Company President of Global Systems and Service Jon Wolfe discussed Light & Wonder’s continuing commitment to offer quality customer programs by saying, “Light & Wonder is committed to innovation and excellence and with L&W Engage Bridge, we’re not just integrating systems, we’re creating experiences.
“This integration demonstrates our commitment to providing technological solutions that elevate the player experience, enhanced customer satisfaction and operational fluidity to guide our customers to achieving their business objectives.”
The L&W Engage Bridge will allow clients access to several features across different casino management systems that include bucket, tier and earnings management and rating information.
Fertitta Entertainment COO, Gaming Gerry Del Prete described the new platform as an ideal method to further engage casino guests.
He commented, “The integration of L&W and non-L&W core software components through L&W Engage Bridge demonstrates what is possible in creating seamless, captivating experiences for our guests.
“This integration allows for an effortless, consistent player journey, bridging the gap between different systems.”
Light & Wonder is formerly known as Scientific Games Corporation and employs more than 6,000 team members on six continents. The company says it remains focused on developing quality games for players and maintaining a high level of integrity.
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