Kambi Replaces FDJ as OLG’s Sportsbook Partner in Ontario Market Shift
Kambi becomes the new sportsbook technology partner for OLG, reshaping Ontario’s government-run sports betting strategy.
Sports betting technology provider Kambi has been named the new sportsbook partner for the Ontario Lottery and Gaming Corporation, marking a significant change in the province’s government-run sports betting operations.
The partnership replaces OLG’s previous sportsbook technology arrangement and comes as Ontario’s regulated iGaming market continues to mature and evolve. The move was confirmed by Kambi and reported by Gaming Intelligence, underscoring OLG’s decision to align with a globally established sportsbook supplier.
Kambi will now provide sportsbook services for OLG’s digital sports betting platform, strengthening its footprint in one of North America’s most competitive gambling markets. This news comes out after Ontario reported a record December and a record year in 2025 for igaming and sports betting revenue.
A Strategic Technology Shift for OLG
OLG operates Ontario’s government-run sportsbook alongside a competitive private-operator market launched in 2022. By selecting Kambi as its sportsbook technology partner, OLG is opting for a modular, scalable platform designed to compete more effectively in a crowded digital environment.
Kambi’s sportsbook technology will support:
- Odds compilation and pricing
- Risk management and trading services
- In-play and pre-match betting functionality
- Ongoing product and feature development
The partnership is intended to enhance OLG’s sportsbook performance while maintaining compliance with Ontario’s regulatory framework.
Why Kambi Was Chosen
Kambi has built a reputation as a premium sportsbook technology supplier, serving operators across Europe, North America, and emerging regulated markets.
Industry analysts point to several factors behind OLG’s decision:
- Kambi’s experience with regulated lottery and government operators
- Proven scalability in competitive betting markets
- Emphasis on compliance and integrity
For OLG, partnering with a specialized sportsbook provider allows the organization to focus on customer engagement and responsible gaming while outsourcing technical complexity.
Ontario’s Competitive Betting Landscape
Ontario’s regulated iGaming market features dozens of private sportsbook operators competing alongside OLG’s government-run offering.
While private operators have driven much of the market’s growth, OLG remains a significant presence due to brand recognition and its long-standing role in provincial gaming.
The move to Kambi reflects the increasing pressure on OLG to modernize its sportsbook offering to remain competitive.
Key challenges facing OLG include:
- Competing with aggressive private-sector promotions
- Meeting evolving consumer expectations for live betting and features
- Balancing competitiveness with public-interest mandates
Kambi’s technology is expected to help address these challenges by offering a more dynamic and flexible sportsbook experience.
Kambi Expands Its Ontario Footprint
For Kambi, the partnership with OLG represents a high-profile addition to its North American portfolio. Ontario has emerged as one of the largest regulated online betting markets on the continent, making the OLG deal strategically important.
The agreement also reinforces Kambi’s positioning as a neutral sportsbook supplier, rather than an operator, allowing it to serve both private and government-run entities without conflicts of interest.
Kambi executives have described the partnership as a long-term opportunity to support OLG’s digital betting ambitions while contributing to a responsible and sustainable market.
Regulatory and Market Implications
The OLG and Kambi partnership highlights how Ontario’s hybrid gambling model continues to evolve. Unlike many jurisdictions, Ontario allows both private operators and a government-run sportsbook to compete within the same regulatory framework.
Supporters argue the model:
- Encourages innovation and competition
- Provides consumer choice
- Generates significant public revenue
Critics contend that balancing competition with public responsibility remains complex, particularly as private operators invest heavily in marketing and product differentiation.
OLG’s decision to upgrade its sportsbook technology suggests the government-run operator is committed to remaining competitive rather than ceding market share.
What Comes Next
Kambi’s sportsbook technology is expected to be rolled out across OLG’s digital platforms in the coming months, though specific timelines have not been publicly disclosed.
As Ontario’s betting market continues to mature, partnerships like this are likely to become more common, with operators reassessing technology providers to improve performance and efficiency.
For OLG, the move signals a renewed focus on modern sportsbook execution. For Kambi, it represents a major endorsement from one of Canada’s most prominent gaming institutions.
In a market defined by competition, regulation, and rapid evolution, the OLG–Kambi partnership is another sign that Ontario’s sports betting ecosystem is entering its next phase.
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