QCI and Elk Valley Casino extend partnership

March 20, 2024
By
Leer en Español

The casino will incorporate the QCI Power Pack and AI technology into its operations.

Quick Custom Intelligence (QCI) has extended its partnership with Elk Valley Casino “to elevate guest satisfaction and bolster profitability.”

Under the terms of the amended agreement, QCI will deploy its QCI Power Pack along with its AI technology at Elk Valley. Part of the collaboration involves a focus on data and analytics.

QCI said that the two would “focus on leveraging the power of data and analytics to anticipate guest preferences, streamline operations and ultimately create memorable experiences for Elk Valley's patrons.”

The company also noted that continuing its collaboration with Elk Valley demonstrates the company’s ongoing focus on offering quality solutions and tools for its partners.

Company CTO Andrew Cardno commented, "We are deeply honored to continue our relationship with Elk Valley Casino.

“[Its] forward-thinking approach and dedication to delivering exceptional guest experiences align perfectly with our mission at QCI. Together, we aim to set new benchmarks in the industry."

Elk Valley Casino Director of Marketing & Player Development Michael White briefly discussed the casino’s relationship with QCI by saying, "QCI has been an invaluable tool for our Player Development initiatives. It has empowered our little team to take pointed action and truly use all of our resources, including our own time, to the best of our ability.

“We have been able to make large strides toward goals that previously seemed unrealistic for a team the size of ours and with the impending Power Pack rollout, this will only get better."

QCI specializes in offering software and real-time operational tools for both the gaming and hospitality industries. The company’s platform is currently utilized in more than 100 casino resorts throughout North America, Australia, New Zealand and Canada.

State-by-State

Product Spotlight

Bragg Gaming Group

Bragg Gaming Group is a global content-driven iGaming technology provider, serving online and land-based gaming operators with its proprietary and exclusive content and cutting-edge technology.
GA HUDDLE #087

John Connelly - Interblock preparing to launch online by the end of year

John Connelly, the Global CEO of Interblock, joins the Huddle to talk about:
- The company's conversion to the online space
- The performance of ETGs
- Interblock's new philanthropic efforts
- The trend of companies going private
- And more!
GA HUDDLE #086

Michael Hershman - Dispelling casino 'myths:' New York needs to lose fear of the unknown

Michael Hershman, CEO of the Soloviev Group, joins Tim Poole on the Huddle to put forward his case that the Freedom Plaza is the way to go for one of New York's casino licences. He fields a variety of questions - not shying away from any of them - on why 'myths' about casinos and a fear of the unknown should be dispelled, as well as acknowledging the strength of rival bids and discussing opposition to the project.

As the Tribal gaming sector congregates once more in the Golden State, is it too cliché of me to suggest we are heading for a golden era of Tribal gaming? With the industry set to meet at the Indian Gaming Association t...

10-11-From-the-top
From The Top: Will youth be served by Sports Betting?
Two recent interviews in our Huddle podcast revealed to Las Vegas correspondent Brian Joseph just how young sports betting entrepreneurs are becoming.
12-GA-MAR-10-year-v2
The Global Gaming Awards: Rewarding Excellence
The 10th edition of the Global Gaming Awards took place in Las Vegas last year. Gaming America looks back... and ahead to this year's.
16-18-IGA-Preview
Preview: Indian Gaming Tradeshow & Convention
Gaming America looks ahead to the 2024 Indian Gaming Tradeshow & Convention and what attendees can expect when they arrive at the Anaheim Convention Centre.
20-22-GA-Mar-888-Holding-article
888 and the US Market: A cautionary tale
Gaming America explores the risk of resting on your laurels and the challenge of remaining relevant in a rapidly expanding market.