Sportradar and the National Basketball Association (NBA) have released an update to the NBA League Pass. The duo has launched an enhanced wagering-related functionality within the platform.
Powered by Sportradar’s over-the-top solution, EmBet, NBA League Pass will now offer sports fans access to various sporting betting content that includes money lines, point spreads and over/unders.
This allows players to place bets directly through NBA League Pass and opt-in to view and select their wagers. Once players are ready to place a wager, they are directed to a FanDuel or DraftKings link.
Both are the NBA’s official betting partners.
Sportradar SVP of Audiovisual Patrick Mostboeck further discussed the company’s collaboration with the NBA by saying, “EmBet is an exciting innovation for NBA fans, making in-play betting more engaging and immersive.
“Through our exclusive partnership with the NBA, we’re committed to developing next-generation, value-added products and services, like EmBet, to drive fan and bettor engagement.”
NBA EVP of Media and Gaming Scott Kaufman-Ross explained the potential advantages the recent launch can give sports fans.
He commented, “Integrating EmBet is consistent with the NBA’s vision to create hyper-personalized and customized viewing experiences within NBA games.
“For NBA fans who want to wager on our games during live action, they can now elect to receive contextualized betting information directly on NBA League Pass.”
Sportradar’s reach extends throughout North America, including several US states, as well as territory in Canada. The company has also expanded into the regions of South America and Latin America.
The company provides its services “to a wide range of clients operating within these jurisdictions, advancing transparency and integrity, and delivering accurate sports data to sanctioned sports betting and gaming agencies.”
