Wow Vegas partners with Paris Hilton’s 11:11 Media company

March 14, 2024
Leer en Español

Hilton will represent the social casino as a brand ambassador.

US social casino brand Wow Vegas has partnered with Paris Hilton’s next-gen media company, 11:11 Media to “create an immersive environment that resonates with social casino enthusiasts worldwide.” Both companies will work to offer players gaming opportunities that couple social casino gambling with a Vegas-style theme.

As part of the agreement, Hilton will represent Wow Vegas as a brand ambassador. Hilton released a recent video outlining the partnership, which gained the notice of fans and players, Wow Vegas said.

The company said in a statement, “With her dynamic presence, Hilton brings a fresh perspective and vibrant energy to Wow Vegas, elevating the social casino experience to new heights.”

Hilton said she looks forward to teaming up with Wow Vegas.

She said, “As someone who's always embraced excitement and innovation, I'm thrilled to team up with Wow Vegas. Together, we're enhancing the social casino experience, blending the glamour of Vegas with the thrill of gaming.

“Get ready to immerse yourself in a world of fun and excitement like never before!"

Under the terms of the agreement, the duo will bring more than 700 social casino-style games to players.

Wow Vegas Co-Founder Christian Colton commented, "Our players can enjoy the thrill of gameplay without the need for purchases or downloads, emphasizing the brand's commitment to providing a fun and inclusive gaming community.”

Hilton founded 11:11 Media in 2021 with entertainment industry veteran Bruce Gersh. The company’s reach spans across music, TV, film, books, digital, web3 and consumer products and seeks to “Elevate brands, build communities, and drive social impact through the power of storytelling.”


Product Spotlight

Bragg Gaming Group

Bragg Gaming Group is a global content-driven iGaming technology provider, serving online and land-based gaming operators with its proprietary and exclusive content and cutting-edge technology.

John Connelly - Interblock preparing to launch online by the end of year

John Connelly, the Global CEO of Interblock, joins the Huddle to talk about:
- The company's conversion to the online space
- The performance of ETGs
- Interblock's new philanthropic efforts
- The trend of companies going private
- And more!

Michael Hershman - Dispelling casino 'myths:' New York needs to lose fear of the unknown

Michael Hershman, CEO of the Soloviev Group, joins Tim Poole on the Huddle to put forward his case that the Freedom Plaza is the way to go for one of New York's casino licences. He fields a variety of questions - not shying away from any of them - on why 'myths' about casinos and a fear of the unknown should be dispelled, as well as acknowledging the strength of rival bids and discussing opposition to the project.

Five years ago, before the mass proliferation of social media we see today – and even before the Covid-19 pandemic – I think you would be hard pressed to find a CEO talking about “Instagrammable moments.” KPIs w...

The Global Gaming Awards: Looking ahead to 2024's ceremonies.
After more than a decade of celebrating gaming's best, Gaming America looks ahead to a bright 2024 for the Global Gaming Awards in the Americas and Asia-Pacific.
From the top: The Indian Gaming Tradeshow & Convention
Tribal gaming is a uniquely American institution and all its uncommon attributes were on display this April at the Indian Gaming Tradeshow & Convention in Anaheim, California.
Review: Terre Haute Casino Resort and Harrah's Hoosier Park Racing & Casino
Terre Haute Casino Resort vs. Harrah's Hoosier Park Racing & Casino, Gaming America's Laura Mack reviews each property.
Eureka Casino interview: CEO Andre Carrier on resort expansion
We spoke with returning guest, CEO Andre Carrier, about Eureka Casino Resort's expansion. He aims to not only change the look and feel of the casino, but to also build residential housing around it.