Wow Vegas partners with Paris Hilton’s 11:11 Media company

March 14, 2024
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Hilton will represent the social casino as a brand ambassador.

US social casino brand Wow Vegas has partnered with Paris Hilton’s next-gen media company, 11:11 Media to “create an immersive environment that resonates with social casino enthusiasts worldwide.” Both companies will work to offer players gaming opportunities that couple social casino gambling with a Vegas-style theme.

As part of the agreement, Hilton will represent Wow Vegas as a brand ambassador. Hilton released a recent video outlining the partnership, which gained the notice of fans and players, Wow Vegas said.

The company said in a statement, “With her dynamic presence, Hilton brings a fresh perspective and vibrant energy to Wow Vegas, elevating the social casino experience to new heights.”

Hilton said she looks forward to teaming up with Wow Vegas.

She said, “As someone who's always embraced excitement and innovation, I'm thrilled to team up with Wow Vegas. Together, we're enhancing the social casino experience, blending the glamour of Vegas with the thrill of gaming.

“Get ready to immerse yourself in a world of fun and excitement like never before!"

Under the terms of the agreement, the duo will bring more than 700 social casino-style games to players.

Wow Vegas Co-Founder Christian Colton commented, "Our players can enjoy the thrill of gameplay without the need for purchases or downloads, emphasizing the brand's commitment to providing a fun and inclusive gaming community.”

Hilton founded 11:11 Media in 2021 with entertainment industry veteran Bruce Gersh. The company’s reach spans across music, TV, film, books, digital, web3 and consumer products and seeks to “Elevate brands, build communities, and drive social impact through the power of storytelling.”

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