Comcast and DraftKings have agreed a deal that will see live odds directly placed on Xfinity X1 TV’s.
The feature is called Xfinity Odds Zone and is set to debut on March 12 ahead of the start of The Players Championship.
Additional sporting events will follow, including the men’s and women’s NCAA tournaments and NBA & NHL Playoffs, also being available for the start of the MLB and NFL regular seasons.
Customers will be able to view live odds from DraftKings directly on the TV while watching sports games and events, where they can find betting information while placing wagers on the DraftKings Sportsbook app.
Bets are placed through the scanning of a QR code that can add the wager to a DraftKings betslip on the customer's mobile, where the transaction can be completed.
Comcast SVP Entertainment John Dixon said:
“X1 is the best seat in the house for live sports, and we’re continuing to innovate and create new experiences we know fans want – because it’s only live once.
“For sports fans, there is no better way to track in-play odds than right next to the live event, so we’re working with DraftKings to bring customers a transformative experience that makes it easy to follow the action and initiate bets while the event unfolds.”
This follows on from the news today that DraftKings is set to launch its mobile sportsbook in North Carolina on March 11, ahead of the state’s start date for legalized sports betting.
