White Hat Gaming has launched its Player Account Management (PAM) with Bally’s Corporation in Rhode Island.
This is the supplier's first casino state deployment with the operator and now means Bally’s Rhode Island customers can utilize its casino product, powered by White Hat Gaming’s PAM.
White Hat’s PAM has previously allowed for the deployment of several content integrations and provides services such as CRM and marketing support, a propriety cashier, a variety of payment options, 24/7 managed services and player protection tools, to operators.
White Hat Gaming CEO Phil Gelvan said: “We’re thrilled to reinforce our strong partnership with Bally’s by taking our industry-leading PAM live in Rhode Island for Bally Casino. This launch cements our position as Bally’s platform provider of choice across the US.
“Our unique combination of rapid integration capabilities, player-centric wallet technology, turnkey services and proven content continues to underpin Bally's success across states and their ambitious growth plans for the future.”
Bally’s CEO Robeson Reeves added: “Bally’s is committed to delivering best-in-class sports betting and iGaming products that thrill and captivate our players. We value innovation, service and reliability in our partners, and White Hat Gaming consistently delivers across all three.
“The rapid integration of their feature-rich PAM and player-favourite content exemplifies why they have become a key partner across our national footprint. Together, we will continue rolling out market-leading entertainment products that position Bally’s as the preeminent omni-channel gaming provider in the US.”
Also, this week, Bally’s launched iCasino in Rhode Island, making the Ocean State the seventh state in the US to offer online casino games.
