The affiliate betting bonus guide’s license will allow it to list and provide reviews on sportsbooks that launch in Michigan, as well as displaying bonus offers to players.
Michigan is expected to legalize online sports betting by the end of the year or in early 2021, after the state’s sportsbook license applications were invited this past summer to commercial land-based casinos and tribes.
The latest license approval sees BonusFinder continue its expansion in the US, adding to licenses in New Jersey, West Virginia, Pennsylvania, Indiana, Colorado, Tennessee and Illinois.
BonusFinder managing director Fintan Costello said: “We are now legally allowed to operate in the state, which means that once sportsbooks start launching, BonusFinder can list them on the site, write reviews and provide the people of Michigan with the best bonus codes for the sites that are due to launch.
“It was a relatively straightforward process compared to some other states, so we are very grateful for the Michigan Gaming Control Board – the whole process took a little over two months."
Gaming analysts expect online gaming and sports betting revenue in Michigan to be in the region of $650m in the first year of going live.
