ESPN Bet and Caesars Entertainment announce launches in North Carolina

March 4, 2024
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Regulated sports wagering market is due to open in the state on March 11.

The North Carolina State Lottery Commission has issued sports wagering licenses to eight operators. 

Within the list of operators are included FanDuel Sportsbook, BetMGM, DraftKings, Fanatics Sportsbook, bet365, Underdog Sports Wagering, Tribal Casino Gaming Enterprise and ESPN Bet. 

ESPN’s official sportsbook, ESPN Bet, further announced that as well as pre-registration being now available ahead of the market launch in a week, it will also be hosting a launch party for fans 21+ in Charlotte on Friday, March 15, led by  ESPN’s Stephen A. Smith. 

Those customers who pre-register for ESPN Bet before March 7 can enter for a chance to win a VIP experience to watch college basketball with Smith at the launch party. 

On top of this news, Caesars Entertainment has revealed that its sports wagering platform, Caesars Sportsbook, has become the first sportsbook to launch legalized mobile sports betting in the Tar Heel State. 

This deal occured via the Indian Gaming Regulatory Act and Caesars’ relationship with the Eastern Band of Cherokee Indians. 

The Caesars sportsbook app is exclusively available to accept mobile sports wagering at Harrah’s Cherokee Casino Resort in Cherokee, Harrah’s Cherokee Valley River Casino & Hotel in Murphy and on surrounding Eastern Band of Cherokee Indians Tribal lands. 

Principal Chief of the Eastern Band of Cherokee Indians, Michell Hicks, said: “Over the years, the partnership between the Eastern Band of Cherokee Indians and Caesars Entertainment has only flourished and strengthened. 

“We eagerly anticipate the chance to introduce mobile sports betting to North Carolina, offering a fresh and new experience to all sports fans.” 


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