Pro League Network (PLN) has announced a deal with sports media marketing agency SGG Media.
The aim of the agreement is for SGG Media to use its network of 2,000 sports micro-influencer content creators, and 60 million sports fan followers, to create social media marketing campaigns for PLN’s roster of sport content.
PLN combines a range of sports with social media creators to provide an experience of a watch’n wager betting experience, with sports such as the Slapfight Championship featuring; it also has a portfolio of sports available for wagering from sportsbooks such as DraftKings, bet365 and Betfred.
PLN Co-Founders Mike Salvaris & Bill Yucatonis said, “Pro League Network’s goal is to introduce fun, live, betable, professional sports events to a new generation of players. These types of sports are fun for groups of fans to stream and watch in their own physical and online communities.”
SGG Media CEO Troy Paul added: “Many of Pro League Network’s events offer legal wagering our targeted micro-influencer social media sports fan audience may find interesting and entertaining.
“The sports offered may be something you have never seen before, but they are compelling, and you can’t turn away once these events start streaming!
“We aim to modernize sports entertainment by capitalizing on the exploding live streaming sports wagering market. SGG Media’s experience in social media, excellent portfolio of highly engaged micro-influencer content creators, and unique marketing approach are leading this new chapter in the history of alternative sports.”
Recently, PLN agreed a strategic partnership with Acquire.bet, with the player acquisition agency helping PLN with its monetization strategy, as well as looking to stimulate new user growth and increase brand awareness.
