Pro League Network agrees social media sports partnership with SGG Media

February 23, 2024
By
Leer en Español

SGG Media has a network of 2,000 sports micro-influencer content creators.

Pro League Network (PLN) has announced a deal with sports media marketing agency SGG Media. 

The aim of the agreement is for SGG Media to use its network of 2,000 sports micro-influencer content creators, and 60 million sports fan followers, to create social media marketing campaigns for PLN’s roster of sport content. 

PLN combines a range of sports with social media creators to provide an experience of a watch’n wager betting experience, with sports such as the Slapfight Championship featuring; it also has a portfolio of sports available for wagering from sportsbooks such as DraftKings, bet365 and Betfred. 

PLN Co-Founders Mike Salvaris & Bill Yucatonis said, “Pro League Network’s goal is to introduce fun, live, betable, professional sports events to a new generation of players. These types of sports are fun for groups of fans to stream and watch in their own physical and online communities.” 

SGG Media CEO Troy Paul added: “Many of Pro League Network’s events offer legal wagering our targeted micro-influencer social media sports fan audience may find interesting and entertaining.  

“The sports offered may be something you have never seen before, but they are compelling, and you can’t turn away once these events start streaming! 

“We aim to modernize sports entertainment by capitalizing on the exploding live streaming sports wagering market. SGG Media’s experience in social media, excellent portfolio of highly engaged micro-influencer content creators, and unique marketing approach are leading this new chapter in the history of alternative sports.” 

Recently, PLN agreed a strategic partnership with Acquire.bet, with the player acquisition agency helping PLN with its monetization strategy, as well as looking to stimulate new user growth and increase brand awareness. 

State-by-State

Product Spotlight

Konami

Things get unruly in the company of some fleecy characters in the new Konami Gaming’s new Unwooly Riches slot series.
GA HUDDLE #089

Brian Uran - AI has shown casinos new ways to think about business

GA HUDDLE #088

Adam Wexler: PrizePicks almost went out of business during Covid - but now...

Roughly six years after speaking to Gambling Insider as an upcoming start-up, PrizePicks CEO Adam Wexler joins the Huddle to reflect on huge growth since - which almost ground to a halt during the Covid-19 pandemic.

We cover:

- Entrepreneurship, regulatory changes and the pandemic

- Offering a different customer experience and differentiating by product

- Fantasy sports being strong enough without sports betting

- Barriers to entry in the fantasy market

- Opposition from FanDuel and DraftKings

- Targets, plans and the Philippines

- US markets and the future of fantasy


Five years ago, before the mass proliferation of social media we see today – and even before the Covid-19 pandemic – I think you would be hard pressed to find a CEO talking about “Instagrammable moments.” KPIs w...

gga
The Global Gaming Awards: Looking ahead to 2024's ceremonies.
After more than a decade of celebrating gaming's best, Gaming America looks ahead to a bright 2024 for the Global Gaming Awards in the Americas and Asia-Pacific.
GA
From the top: The Indian Gaming Tradeshow & Convention
Tribal gaming is a uniquely American institution and all its uncommon attributes were on display this April at the Indian Gaming Tradeshow & Convention in Anaheim, California.
terre
Review: Terre Haute Casino Resort and Harrah's Hoosier Park Racing & Casino
Terre Haute Casino Resort vs. Harrah's Hoosier Park Racing & Casino, Gaming America's Laura Mack reviews each property.
andrew
Eureka Casino interview: CEO Andre Carrier on resort expansion
We spoke with returning guest, CEO Andre Carrier, about Eureka Casino Resort's expansion. He aims to not only change the look and feel of the casino, but to also build residential housing around it.