Apple introduces new sports app

February 21, 2024
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Apple Sports features betting odds from DraftKings, as well as a number of other features.

Apple has introduced a new app for sports fans called Apple Sports, giving access to real-time scores, stats and more. 

The app is currently available for download in the US, the UK and Canada, and features leagues such as: MLS, NBA, NCAA basketball (men’s and women’s), NHL, Bundesliga, LaLiga, Liga MX, Ligue 1, Premier League and Serie A, with additional leagues soon to be added over time.

More interesting is that DraftKings is powering the odds for the app.

Sports fans can customize the app to feature their favorite teams, tournaments and leagues and can find information on stats, lineups, live betting odds, among other features. 

There is also the ability to go to the Apple TV app to watch live games from Apple and other connected streaming apps. 

Apple’s SVP of Services, Eddy Cue, said: “We created Apple Sports to give sports fans what they want — an app that delivers incredibly fast access to scores and stats. 

“Apple Sports is available for free in the App Store, and makes it easy for users to stay up to date with their favorite teams and leagues.” 

It will be interesting to see if any potential official partnerships are in the pipeline, especially sportsbooks. Only recently BetMGM partnered with X (formerly Twitter) to bring sports betting statistics and odds to the social media platform. 

Obviously, DraftKings is in pole position here, having quietly agreed a deal of this size. There's never a dull day at DraftKings.

Recently, it does seem there is a growing trend of media companies and those within the gambling industry tying deals together, especially within sports.

SCCG Management just yesterday announced a partnership with USA Sports Media to introduce a media venture called ‘The Strip.’

Gambling Insider recently explored the phenomenon of sports betting media convergence within its Sports Betting Focus magazine.

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