Casino player trend report shows Gen Z attendance above Millennials

February 13, 2024
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The report assessed the impact of non-gaming offerings on retail casino visitation and retention, investigating statistics by age range.

A report by Laneterralever has revealed that 83.9% of Millennials and 80.5% of Gen Z are significantly impacted in their decision-making by non-gaming activities at local casinos, and that Gen Z visit casinos more frequently than their Millenial counterparts. 

Millennials and Gen Z were shown to be the most impacted by non-gaming casino offerings, with options of bars, restaurants, hotels and entertainment being key factors when deciding which local casinos to visit. This is not to say that Gen X and Boomers do not consider these factors, with 76.1% of Gen X and 65.3% of Boomers reported to be significantly impacted by non-casino offerings.  

The most important non-gaming offerings according to the report were bars and restaurants, being the most important factor to 40.9% of casino attendees. This was followed by live entertainment and hotels, taking 23.2% and 16% of the votes, respectively.  

Among the generations, visiting casinos is most popular among older generations, with 79% of Boomers having visited a casino in the last 12 months. In total, 69% of Gen X’ers have visited a casino in the last 12 months, while 54% of Millennials have visited in a similar time. Surprisingly, Gen Zs were reported as being bigger casino attendees than the generation before them, with 62% visiting in the last year.  

Further division between Gen Z and Millennials provides further insights into the gaming habits of younger generations. For Millennials, slots were the most popular activity, followed by sports betting. Slots were played by 73% of Millennials while 63% engaged with sports betting, yet despite this, Millennials were shown to save 68% of their budgets for non-gaming activities. 

Gen Z, on the other hand, spent an average of 84% on gambling, with sports betting and slots similarly the most popular activities. When visiting a local casino, 86% of Gen Z will opt to visit with a group.  

When the study group was asked which destination casino brand they thought had the best non-gaming offerings, Hard Rock Hotel & Casino came out on top with 21.1% of votes. This was followed by MGM Resorts and Caesars Entertainment, taking 20.1% and 13.8% of the votes respectively.  


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