The Perfect Gift scratch-off ticket from the North Carolina Education Lottery (NCEL) has become the lottery’s highest-selling $20 holiday game, surpassing the previous bestseller by 41%.
Pollard Banknote’s new proprietary EasyPack print innovation was used for The Perfect Gift, which provided an oversized format still fully compatible with standard dispensers, with the scratch-off ticket setting the record in 10 weeks of sales.
The ticket was 8x8 inches and folded like a greeting card, also using Pollard Banknote’s Scratch FXtra print feature to make the festive design of the ticket stand out visually with Scratch FX patterns and holographic images.
Pollard Banknote Senior Director, Lottery Marketing, Matthew Isaac, said: We extend our sincere congratulations to the NCEL for the outstanding success of The Perfect Gift.
"We're particularly thrilled about the roles EasyPack™ and Scratch FXtra™ played in elevating the player experience and adding that extra visual appeal, enhancing the overall enjoyment of the ticket. Our ongoing collaboration signifies our dedication to bringing innovative lottery experiences to the North Carolina market, and we're excited about what the future holds."
NCEL Deputy Executive Director of Product Development and Digital Gaming, Randy Spielman, added: "Our mission is to maximize revenues year-over-year for education programs in North Carolina, and to achieve this, we are committed to offering the most engaging and innovative games.
"Pollard Banknote has proven to be an excellent partner in this regard, with an expansive portfolio of print innovations that bring added value to our games. We are thrilled to be the first lottery in the world to offer EasyPack™ and could not be more pleased with the results."
Also, during the Christmas period, Pollard Banknote participated in the 2023 Gift Responsibility Campaign to raise awareness about the risks of underage gambling.
