Quick Customer Intelligence (QCI) has named gaming industry thought leader and Pala Casino Spa Golf & Resort CEO Fred Buro as a strategic advisor.
Company CTO and Co-Founder Andrew Cardno commented on QCI’s move to streamline its operating costs by saying, “The collaboration between Fred and I promises to lower the cost of customer acquisition and retention by re-engineering guest experience strategies through the introduction of QCI Player, a guest facing simple-to-use technology.”
Cardno went on to discuss Buro’s role with the company.
He said, “Buro's role as an advisor to QCI will involve shaping the vision and functionality of the QCI Player product. Fred Buro's extensive industry experience and visionary leadership make him a valuable addition to our team.
“QCI Player represents a significant leap forward in casino technology, and with Fred's guidance, we aim to take it to even greater heights. This collaboration marks a milestone in the gaming industry's future."
Buro joins QCI with more than 25 years of industry experience in the areas of sports betting, online gaming, complex casino resorts, racinos, riverboats, tribal casinos and gaming companies.
Throughout his career, Buro has developed expertise in business transformation, marketing and stressed asset management.
Buro took a moment to express his excitement to work with QCI.
He commented, "I am thrilled to embark upon this journey with Andrew and QCI as an Advisor. QCI Player is a groundbreaking technology that will undoubtedly transform the brick-and-mortar guest experience. This integration of player rewards and advanced AI technology is a game-changer.
“Witnessing the warm reception to QCI Player by our guests at Pala Casino during its beta test has been extraordinarily promising to say the least. I am excited to help guide its evolution into the future.”
