Playmaker Capital recently held a vote with its company shareholders, who approved moving forward with the previously announced acquisition of Playmaker by Better Collective.
Voters met the requirement of at least a two-thirds majority. The arrangement for the acquisition is subject to receiving a final order to the Ontario Superior Court of Justice, as well as approval from the Minister of Canadian Heritage.
The transaction is also subject to “satisfaction or waiver of the other conditions to closing contained in the arrangement agreement with Better Collective dated November 6, 2023, as amended on December 8, 2023.”
The deal with Better Collective is scheduled to close in early February, the company said.
Playmaker Capital is a digital sports media company with a focus on intersecting betting, sports, technology and media. It is based in Toronto, Ontario. Its platform is currently live in 21 states throughout the US, as well as the District of Columbia and in the Canadian province of Ontario. The company is poised to soon add several more states to the roster, including Ohio, Maine, Maryland and Massachusetts.
Playmaker properties has gained more than 106 million followers on social media through various platforms such as Facebook, Twitter, TikTok, Instagram, YouTube and Twitch, according to its latest progress report.
Better Collective welcomed Playmaker HQ into its fold last summer. The company said the merger “marks a significant step forward in our vision to become the leading digital sports media group.”
As part of the deal, Better Collective added Playmaker HQ’s substantial fan base to its sports betting audience as part of its strategic expansion plan.
