BetMGM has debuted the first of a three-part campaign, promoting its first-ever Big Game commercial, which will feature on television.
The teasers are now live on social channels as part of BetMGM’s broader Las Vegas-centric campaign.
Within the upcoming series, it features American football legend Tom Brady, Canadian hockey legend Wayne Gretzky and actor Vince Vaughn. Brady, Gretzky and Vaughn look into what BetMGM has planned for Big Game fans.
The campaign was created in partnership with the agency Highdive, which has created campaigns in the past for other brands for the Big Game.
These ads are part of the operator’s strategy to amplify its brand to audiences throughout the Big Game, where it will be hosting multiple events and promotions in the lead-up to February 11.
One of these promotions includes BetMGM recently announcing it is set to expand its festivities for the Big Game weekend with the BetMGM Big Game concert, which is set to be headlined by American singer-songwriter Luke Combs.
BetMGM's Chief Revenue Officer, Matt Prevost, said: "This year's Big Game is our moment to put BetMGM front and center of the largest audience in sports.
"Our first-ever Big Game commercial showcases Las Vegas as home for the game as well as what we consider to be BetMGM's home. We couldn't be happier with the talent we have assembled for the ad, and the connection they have to our brand."
