Strive Gaming has partnered with Four Winds Casinos to power its online gaming services in Michigan.
Four Winds first launched its online casino and sportsbook in Michigan in February 2021 and currently operates three casinos in the state, with a further one in South Bend, Indiana.
As part of this deal, Strive will provide Four Winds with its customer services, technology, bonusing tools and app.
In order to help Four Winds get closer to its players, Strive will incorporate Four Winds into its Infinity Engine which features operational automation and contextual real-time engagement.
Strive Gaming CEO Max Meltzer said: “We are thrilled to partner with Four Winds Casinos, which has forged a reputation as a successful, well-managed operator with player experiences at the forefront of its strategy.
“Our team provides expertise across many facets of the North American market, and it will be a pleasure to provide this expertise to Four Winds Casinos with our market-leading solutions, including core PAM technology, customer service, leading bonusing capabilities and front-end development.”
Interim COO and CFO of Four Winds, Clayton Mason, added: “We are pleased to welcome Strive Gaming as a new partner to support our iGaming offering in Michigan. Strive provides unrivalled technology and the depth of online gaming experience we can rely on. We look forward to creating an even more exciting and engaging online casino experience for our guests.”
This news comes less than a week after it was announced that Strive had attained ISO 27001 certification, as well as being granted a provisional internet gaming supplier license in Michigan, bringing its Player Account Management (PAM) platform to the state.
