Novig has launched a new sports betting app in the Centennial State. The app will eliminate traditional fees, being a commission-free sports betting app. It is Novig’s first product to launch in the state.
Plans to launch in Colorado began for Novig in November when it partnered with Intelitics in the lead-up to the launch. Novig intended to use the Intelitics platform for user acquisition, affiliate programs and paid media. Head of Growth Marketing at Novig Catherine Dougherty said at the time, “We are a technology company at heart and in Intelitics we have a partner that understands the power of technology and data.”
Novig’s team comes with experience from Silicon Valley and Wall Street. The app is expected to offer Colorado players a ‘cost-effective’ betting solution, with Novig set to charge market makers and professional bettors rather than the average bettor.
Novig currently offers spread, total markets and moneyline options for the NFL, NBA and other leagues. It intends to add tennis and soccer to its catalog in the coming months, as well as additional betting types like futures and parlays. It will also offer peer-to-peer competitions in the future.
On the launch, CEO of Novig Jacob Fortinsky said, "We're thrilled to introduce our commission-free sports betting app to the vibrant community of Colorado.
“We're offering the same betting experience users are accustomed to, but better prices, faster in-game trading, more transparency and a number of innovative features like liquidity screens, position tracking and partial cash outs."
Fortinsky is set to appear in an upcoming installment of The Huddle.
