FIBA extends agreement with Genius Sports through 2035

The duo will collaborate to offer next-gen AI-powered technology to national federations and leagues.

Basketball global governing body FIBA and Genius Sports have expanded their long-term partnership until 2035. Under the terms of the amended agreement, both companies will work together to provide national federations and leagues with computer vision technology and AI-powered capabilities.

The duo’s collaboration goes back nearly two decades. Since 2004, Genius Sports and FIBA have supplied live data and technology solutions to more than 200 national leagues.

FIBA Secretary General Andreas Zagklis elaborated further by saying, “For almost 20 years, FIBA and Genius Sports have joined forces in developing the most innovative tools for leagues and national federations across all levels of basketball.

“Through this automated solution, our objective is to assist National Federations and Leagues to increase their reach and revenue and at the same time, reduce costs.

“We’re delighted to expand our partnership with Genius Sports to achieve this goal and equip the FIBA Family with first access to this cutting-edge technology in basketball.”

The new agreement names Genius Sports as FIBA’s official data & video capture and production partner. Genius Sports will also represent FIBA as its official innovation and technology services partner for a 10-year term, starting in 2025.

Genius Sports CEO Mark Locke said, “We’re thrilled to expand our landmark partnership with FIBA, equipping Leagues and National Federations with state-of-the-art technology to transform how their fans, coaches, officials, broadcasters and sponsors interact with live data and video.

“Powered by our unique AI-driven system, Leagues and National Federations at all levels of basketball will be able to automate data and video collection and utilize the highest quality player and team tracking data.”

Carlos Mendez

Writer

Odds tell a story long before the result does. When bettors learn to read that story properly, betting becomes a matter of discipline and value rather than emotion or guesswork.

Visit Profile

Players trust our reporting due to our commitment to unbiased and professional evaluations of the iGaming sector. We track hundreds of platforms and industry updates daily to ensure our news feed and leaderboards reflect the most recent market shifts. With nearly two decades of experience within iGaming, our team provides a wealth of expert knowledge. This long-standing expertise enables us to deliver thorough, reliable news and guidance to our readers.