Fantasy sports operator, Underdog Fantasy, will be using CRM marketing platform Optimove’s advanced AI marketing capabilities.
This collaboration will look to help with Underdog Fantasy’s CRM marketing strategy, simplifying the player experience.
Optimove’s CRM marketing solution will aim to provide customer insights, smart orchestration, marketing attribution and personalization at scale for Underdog.
Senior Director of Sales at Optimove, Tomer Imber, said: "We are honored to be chosen by Underdog, a clear leader in fantasy sports. They are a dynamic company in the sports iGaming industry. We are excited to support their strong momentum and rapid growth with our tools and capabilities.
"We will empower Underdog Fantasy in delivering personalized, tailored experiences to each player based on their preferences and needs. Our advanced AI-driven features align perfectly with Underdog's growth-focused approach.
"Our comprehensive CRM marketing solution, enhanced by four cutting-edge AI capabilities, is geared to ensure Underdog Fantasy creates highly personalized customer journeys, fosters loyalty and trust, and maximizes the players' lifetime value."
Chief Marketing Officer at Underdog Fantasy, Liz Marro, added: "Optimove’s advanced AI-driven marketing solutions will help empower us to create tailored, meaningful journeys for each player, building trust and boosting loyalty. It supports commitment to providing the best experience for our players,”
“As we continue to grow and expand our presence in the sports gaming industry, we recognize the importance of enhancing our capabilities to meet players’ growing expectations and prevent marketing fatigue."
