Affinity Interactive announces Silver Sevens Hotel & Casino renovation and rebrand

November 9, 2023

Pink Taco will also return to the restaurant roster.

Affinity Interactive has released plans to renovate and rebrand the Silver Sevens Hotel & Casino. The destination will be renamed as The Continental Casino & Hotel.

Part of the extensive renovation includes adding a rooftop bar and lounge that will give guests an idyllic view of Las Vegas’ skyline. The location also plans to welcome back Pink Taco to its restaurant lineup after six years absent.

Affinity Interactive said in a statement regarding the rebrand, “The Continental Casino & Hotel is a nostalgic tribute to the golden area of Las Vegas, celebrating a rich legacy of excitement, approachability and value, beloved by locals and visitors alike for gaming and hospitality.”

Company CEO Andrei Scrivens described the project as an “exciting chapter” for Affinity and said that the group remains committed to offering guests a quality experience.

He said, “This marks an exciting chapter for our property and company, aligning with our upcoming ZCG/Scuderia Ferrari Team Partner Fan Zone event for the Las Vegas Grand Prix. Our vision is to elevate the casino and hotel experience at Silver Sevens while remaining true to its history.

“The Continental brand reaffirms our dedication to delivering a unique, exceptional, and value-driven experience to our community, while also contributing to Las Vegas’ growing reputation as a global sports and entertainment destination.”

Las Vegas will soon welcome the Formula 1 Grand Prix race, which will run from November 16 to November 18. The event will kick off with an opening ceremony on November 15. All 20 F1 drivers are scheduled to attend the opening festivities, as well as various musical acts and Strip performers.


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