Elys Game Technology and Caesars Entertainment have signed a multi-year market access deal that will give the company access to Colorado’s sports betting market.
Under the terms of the agreement, Elys can release its online sportsbook to Colorado players. The online operation's launch is pending regulatory approvals.
Elys recently introduced its “5D by Elys” mobile app through its SportBet.com brand. The app is designed to include “a comprehensive sports betting platform enriched with advanced features and seamless cross-platform compatibility.”
SportBet.com is the company’s new US-focused online and mobile sportsbook brand. The site is available to North American players on the newly created Elys America platform.
Elys said its new mobile brand “builds upon its successful partnerships with US-regulated sportsbooks and casinos and represents another evolution in its business.”
Elys noted that it intends to offer its latest sports mobile app to “multiple states.” The company anticipates it will extend its online sports betting reach into multiple US jurisdictions during the last quarter of 2023, subject to regulatory approvals. Elys said it will specifically focus on growth within US states under direct licensing through its market access partnerships.
Elys Executive Chairman Mike Ciavarella said, “We are focused on converting recent investments in technology and infrastructure into revenue-generating business in the United States.
"Our meticulous market analysis, conducted before our entry into the US B2C online segment, has allowed us to create an effective go-to-market strategy along with a cutting-edge product that we believe will be rapidly adopted by North American sports bettors.
“We look forward to bringing our unique mobile sports betting experience to US customers through our market access agreement with Caesars Entertainment.”
