Scientific Games has launched its Punch N' Play lottery games to North American players. Punch N’ Play is a folded card that coordinates play action with perforated holes that give players more chances to win.
This combination is a newcomer to the global lottery industry, something that has attracted three North American lotteries. The Louisiana Lottery, Atlantic Lottery and Loto-Québec have added Punch N’ Play to its list of lottery options.
Loto-Québec Senior Product Manager Catherine Dumont said, “Punch N’ Play scratch tickets offer a whole new gaming experience for players. When Scientific Games showed us our ticket design, we found it truly innovative.”
Louisiana Lottery President Rose Hudson noted that the “unique concept” behind Punch N’ Play made it an ideal fit for its state lottery as well.
She commented, “The Louisiana Lottery is always on the lookout for innovative ways to enhance the gaming experience for our players.
“We thought Punch N’ Play was truly a unique concept and saw it as a perfect match for this year’s New Orleans Saints-branded game and are proud to be the first lottery to offer it to our players.”
Atlantic Lottery VP of Product Michel MacKinnon echoed similar sentiments by saying, “Atlantic Lottery is always on the lookout for new products to ensure there’s something new and exciting for all of our players.
“These Punch N’ Play games offer our players a unique twist on a traditional product they know and enjoy, making them an excellent addition to our Scratch’N Win portfolio.”
The Punch N’ Play titles are Scientific Games’ newest game enhancement and a part of the company’s strategic product enhancements portfolio.
Company Director of Global Product Innovation & Development Danielle Hodges commented on the recent launch by saying, “Building an instant game portfolio that responsibly maximizes profit for lottery beneficiaries is truly a balance of art and science. At Scientific Games, data helps strike that balance.
“The play experience at every price point, playstyle and product enhancement in the portfolio should be strategically planned to entertain players and deliver sales performance."
