Fanatics has partnered with Make-A-Wish to help grant sports-related wishes for children in the United States with critical illnesses. The company will represent Make-A-Wish as its official sports partner.
Fanatics will function under the newly created co-brand, Fanatics Make-A-Wish.
The company said in a statement, “With more than 900 sports partnerships, exclusive contracts with thousands of top-tier athletes and a brand that is focused on the sports fan.
"Fanatics is uniquely positioned to create once-in-a-lifetime experiences for wish kids and their families and elevate the broader sports-related vertical that Make-A-Wish is building."
Sports icons Tom Brady, Aaron Judge and Jayson Tatum are scheduled to kick off the duo’s first wish-granting event in New York City.
Fanatics Chief People Officer, Orlando Ashford, took a moment to discuss the company’s supportive history with Make-A-Wish.
He commented, "Fanatics has been championing Make-A-Wish and its incredible efforts for many years. This partnership will be an ongoing testament to the power of sports and the possibilities for children to heal through connections to their favorite teams and sports heroes.
"Fanatics' relationships and access to thousands of athletes across all sports, a wide-ranging roster of preeminent partners and expanding sports platform will all be leveraged to give these incredibly brave kids and their families the most memorable, once-in-a-lifetime experiences that we're honored to deliver."
Make-A-Wish America President and CEO, Leslie Motter, spoke on the importance of having partners who are committed to bringing hope to children who have critical illnesses.
She said, "A critical illness upends childhood, bringing months, sometimes years of fear and traumatic stress into the lives of children and their families.
"Our partnership with Fanatics will help us create transformative experiences that will leave a lasting, positive impact long after the wish, often marking a turning point in a child's treatment and recovery."
