UFC and Spribe partnership to activate in Abu Dhabi

October 19, 2023
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The pay-per-view purveyor and Aviator creator will team up to feature Spribe branding during fights, even in the Octagon.

A multi-year marketing partnership between iGaming supplier Spribe and the Ultimate Fighting Championship (UFC) will officially begin at the upcoming UFC 294 event in Abu Dhabi. This event, taking place on October 21, and many in future, will put Spribe branding in front of UFC fans worldwide, including in the Octagon during select pay-per-views and fight nights.  

Marketing for Spribe, creator of the Aviator crash game will also include an annual brand ambassador fund. This will enhance the partnership with campaigns that include new content and appearances from UFC athletes.

Spribe’s flagship Aviator game currently receives over 10 million monthly active players. Various Spribe games are featured across over 2,000 global iGaming platforms.

Giorgi Tsutskiridze, CCO at Spribe, said, "This is a significant partnership for Spribe and Aviator, making more players aware of the game than ever before. UFC is an entertainment business at heart and knows exactly how to get people on the edge of their seats by providing fast-paced action.

“Aviator does that also, but with players able to enjoy the games from their smartphone. This is a strong and valuable marketing partnership for us."

The main event at UFC 294, where the next Spribe activation will take place, will be a rematch between lightweight champion Islam Makhachev and featherweight champion Alexander Volkanovski.

UFC SVP of Global Partnerships Grant Norris-Jones said, “We’re thrilled to welcome Spribe as an official UFC partner. Spribe creates the kind of next-gen games that have strong appeal for UFC fans.  We’re excited to help them achieve a broader reach for their brand and their games.”

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