G2E: Play'n Go discusses US consumer protection, plans to release mobile gaming content

October 12, 2023

The company is confident that iGaming legalization can gain momentum in the US.

Gaming entertainment supplier Play'n Go discussed plans at G2E this week in Las Vegas to introduce new iGaming content to online players in the US. The company also tackled the topic of consumer protection, a trending conversation within the US iGaming market.

Company CCO Magnus Olsson highlighted the company’s desire to bring US players games that are reminiscent of what they might see in brick-and-mortar spaces as well as with other mobile games.

He commented, “One of the things we're looking to in the US market in particular is that we're looking to have content similar to what you see in our land-based casinos.

“But we're really looking to introduce our new content in the US, similar to what you see in a mobile game or something like that. So, we're trying to bring a new type of game over to the US and see if we can get people to explore different types of games.”

Despite players' limited access to legal iGaming within the US, Play'n Go Head of Government Affairs, Shawn Fluharty, said he believes that ongoing conversations around consumer protection could potentially produce legalization and growth within state markets.

He said, “Consumer Protection is a very hot topic right now in the United States, and any legislation that comes through for iGaming is absolutely a focal point and we were looking to help drive that here in the US.

“As you know, it has been slow moving in the US to see iGaming expansion, but I think they are starting to turn the corner.”


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