Rivalry has launched Cash & Dash, its latest in-house casino deal. Players can increase their winnings through each round of play against the backdrop of a high-security bank setting.
Company Co-Founder and CEO Steven Salz commented on the release by saying, “Online betting is still far behind other forms of entertainment from a product standpoint. We see a growing opportunity to create betting products that are strikingly fun, interactive, and engaging, and our original games are a big step in that direction.
“Cash & Dash, Rushlane and other original games we currently have in development, continue to build on a unique betting experience exclusive to Rivalry that differentiates our product at a time where most sportsbooks look and feel the same.”
In addition to the launch, Rivalry said it will host “limited-time events in collaboration with its creator partners to drive awareness and player engagement.”
Rivalry Senior Product Manager, Games Andre Nogueira discussed the company’s focus to bring quality content to a younger demographic.
He said, “Cash & Dash is a first-of-its-kind title that merges online casino betting with modern video game studio development and gameplay.
“We’ve incorporated tried-and-true mechanics from the games industry to add a layer of entertainment value to the casino experience that resonates with our Millennial and Gen Z audience.”
In other company news, Rivalry recently launched its esports mobile betting app in the Canadian province of Ontario. Players throughout the region will have access to platform titles like Counter-Strike: Global Offensive, League of Legends, Dota 2, Call of Duty: Mobile, Free Fire and Mobile Legends: Bang Bang.
Canadian sports betting fans can now place wagers on traditional sporting events like basketball, soccer and football.
