ESPN Fantasy Football shows high engagement and low median age

September 19, 2023
By

When compared to last year, ESPN Fantasy player numbers are up 10%, and when compared to other apps, it has a relatively young fanbase around of 35.4 years.

ESPN Fantasy Football has reached an all-time high fan record of over 12 million players registered and playing the game. This shows not only a potentially large customer base for the upcoming ESPN Bet, but also demonstrates growth in ESPN’s fantasy product of 10% year-on-year.

In July, ESPN launched its Fantasy Football marketing campaign that encouraged players to say, ‘don’t forget to set your lineup tonight,’ in place of any time someone might end an interaction with ‘you too.’

Last month, ESPN also announced that its Fantasy Football game would contain new features and tools for the 2023-2024 season, including updates to both ESPN FantasyCast and the Players tab. The Fantasy Chat will also have more message types available.

Data provided by ESPN and Comscore also showed that its fantasy app had 75% more unique monthly users than the competing Yahoo! Fantasy platform. Sunday September 10 was the app’s best recorded day, during which 10 million unique visitors interacted with ESPN Fantasy Football, an increase of 9% year-on-year.

Comscore research showed that sports fans using the ESPN Fantasy app had a median age of only 35.4 years, which contrasts to other apps as three years younger than TikTok’s median age, four years younger than Instagram’s median age, seven years younger than X (formerly Twitter’s) median age and 12 years younger than the average Facebook user. Football fans may still register and play throughout the remainder of the NFL season.

ESPN also offers Fantasy Basketball and Fantasy Hockey, as well as a Fantasy Focus podcast.

State-by-State

Product Spotlight

Konami

Things get unruly in the company of some fleecy characters in the new Konami Gaming’s new Unwooly Riches slot series.
GA HUDDLE #092

The top 5 properties that changed Las Vegas

Regular Gaming America contributor Oliver Lovat joins Tim Poole on the Huddle to discuss his 5 properties that changed Las Vegas - giving every resorts an influence rating out of 10. The question is: do you agree?

GA HUDDLE #091

Peter Schoenke - Sports betting is here... but fantasy sports keeps growing

Peter Schoenke joins Tim Poole on the Huddle to discuss all things fantasy sports. His brand, RotoWire, is at the intersection of the affiliate and fantasy worlds, generating revenue from subscriptions, providing APIs to operators and via affiliate marketing. We discuss:


Within the states of Florida and California, Tribal gaming finds itself in a fascinating position. In Florida, only the Seminole Tribe, and Hard Rock, can provide mobile sports betting, with continued legal challenges f...

view-points
Viewpoints: Discussing the use of player loyalty programs
Industry experts answer Gaming America's burning questions on all things related to Tribal operators and player loyalty programs, including Rymax, CasinoTrac, OIGA, Mohegan and Choctaw Nation of Oklahoma.
52-54-fabio-ferreira
Sports betting regulation in Brazil: What can we expect?
Mattos Filho's Fabio Kujawski speaks to Gaming America about the uncertainty surrounding Brazil's roadmap to regulation and the need for a singular gaming authority.
companies-going-private
Going private: Gaming's new standard?
A state of neo-IPO: Gaming America investigates, as more and more companies come off the public market.
46-47-michael-hershman
Soloviev Group CEO: Moving to New York
The Soloviev Group, in collaboration with Mohegan, continues to wait on the NYGC for approval on its Freedom Plaza project. Gaming America spoke with Soloviev Group CEO Michael Hershman to learn more.