ESPN Fantasy Football shows high engagement and low median age
When compared to last year, ESPN Fantasy player numbers are up 10%, and when compared to other apps, it has a relatively young fanbase around of 35.4 years.
ESPN Fantasy Football has reached an all-time high fan record of over 12 million players registered and playing the game. This shows not only a potentially large customer base for the upcoming ESPN Bet, but also demonstrates growth in ESPN’s fantasy product of 10% year-on-year.
In July, ESPN launched its Fantasy Football marketing campaign that encouraged players to say, ‘don’t forget to set your lineup tonight,’ in place of any time someone might end an interaction with ‘you too.’
Last month, ESPN also announced that its Fantasy Football game would contain new features and tools for the 2023-2024 season, including updates to both ESPN FantasyCast and the Players tab. The Fantasy Chat will also have more message types available.
Data provided by ESPN and Comscore also showed that its fantasy app had 75% more unique monthly users than the competing Yahoo! Fantasy platform. Sunday September 10 was the app’s best recorded day, during which 10 million unique visitors interacted with ESPN Fantasy Football, an increase of 9% year-on-year.
Comscore research showed that sports fans using the ESPN Fantasy app had a median age of only 35.4 years, which contrasts to other apps as three years younger than TikTok’s median age, four years younger than Instagram’s median age, seven years younger than X (formerly Twitter’s) median age and 12 years younger than the average Facebook user. Football fans may still register and play throughout the remainder of the NFL season.
ESPN also offers Fantasy Basketball and Fantasy Hockey, as well as a Fantasy Focus podcast.
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