ESPN launches new fantasy football campaign ahead of 2023 NFL season

July 17, 2023
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The campaign will feature three spots that show how fantasy football is interwoven into our daily lives.

ESPN is launching a new fantasy football creative campaign ahead of the 2023 National Football League season.

The campaign runs from July 17 to September 10 on ESPN platforms. It will feature three new spots: Delivery, Commish and Steve. The campaigns are all dedicated to the slogan, “Only in Fantasy. Only on ESPN.”

Seth Ader, VP, Brand Marketing, ESPN, said, “ESPN Fantasy Football creates connections and builds communities.

"In this campaign, we remind fans to continue playing ESPN Fantasy Football because it is the ultimate equalizer between people, and can help get you out of awkward situations. We’re excited to launch the campaign and get our millions of players ready for the upcoming season.”

The "Delivery" spot explores how to handle awkward moments, when a delivery driver tells you to "enjoy the meal" or a movie theater usher tells you to "enjoy the show."

You want to say, "you, too," but that's awkward. In this spot, a woman receiving her food order recovers from saying "you, too" by saying, "Don't forget to set your lineup tonight."

The "Commish" spot plays off of the difficulty of making a good first impression to your significant other's father. How do you break the ice? With fantasy football.

In the "Steve" spot, a chatty ride-share driver and a passenger, both named Steve, discuss lineup decisions. Steve, the passenger, consults Steve, the driver, about liking "Jefferson this week."


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