Acres Manufacturing announces new 10-second loyalty program enrollment feature

August 8, 2023
By
Leer en Español

Foundation HQ, the CMS created by Acres Manufacturing, aims to eliminate waiting in line and supposedly outdated technology.

Acres Manufacturing has integrated a new feature in its casino management system [CMS] that will enable players to digitally enroll in loyalty programs right at a slot machine in about 10 seconds. The CMS program, Foundation HQ, plans to replace ‘decades-old’ technology, which a company study found can cost operators up to $5bn a year.

The casino supplier aims to optimize player engagement for casino operators by attracting new players and enrolling them faster. According to the Acres Manufacturing study, the revenue lost from slower, legacy technology could also equal around 7% of a casino’s slot win.

Foundation HQ works to detect all of the uncarded players and rate their activity as part of a central system component. Either a text or QR play code is displayed during every uncarded session, specific to that game, which the player can enter online in order to immediately create an account.

Players use their phone number or email address as their loyalty program ID and can enroll without leaving the game they are playing. Older systems may require players to find a loyalty club desk and wait in line to receive enrollment assistance from a casino employee.

Acres Manufacturing’s study, as part of the creation of this technology, also showed that players are currently standing in line for over 1.1 billion minutes each year during loyalty club enrollment processes. If the player has not enrolled by cashout, the play code data is embedded into the TITO ticket, which lets Foundation HQ track the next player’s slot session.

Noah Acres said, “As the hallmark of any successful player loyalty program, the enrollment process must be made significantly easier. Casinos that enable an easier process to enroll more players will have a competitive advantage.”

State-by-State

Product Spotlight

Bragg Gaming Group

Bragg Gaming Group is a global content-driven iGaming technology provider, serving online and land-based gaming operators with its proprietary and exclusive content and cutting-edge technology.
GA HUDDLE #087

John Connelly - Interblock preparing to launch online by the end of year

John Connelly, the Global CEO of Interblock, joins the Huddle to talk about:
- The company's conversion to the online space
- The performance of ETGs
- Interblock's new philanthropic efforts
- The trend of companies going private
- And more!
GA HUDDLE #086

Michael Hershman - Dispelling casino 'myths:' New York needs to lose fear of the unknown

Michael Hershman, CEO of the Soloviev Group, joins Tim Poole on the Huddle to put forward his case that the Freedom Plaza is the way to go for one of New York's casino licences. He fields a variety of questions - not shying away from any of them - on why 'myths' about casinos and a fear of the unknown should be dispelled, as well as acknowledging the strength of rival bids and discussing opposition to the project.

As the Tribal gaming sector congregates once more in the Golden State, is it too cliché of me to suggest we are heading for a golden era of Tribal gaming? With the industry set to meet at the Indian Gaming Association t...

10-11-From-the-top
From The Top: Will youth be served by Sports Betting?
Two recent interviews in our Huddle podcast revealed to Las Vegas correspondent Brian Joseph just how young sports betting entrepreneurs are becoming.
12-GA-MAR-10-year-v2
The Global Gaming Awards: Rewarding Excellence
The 10th edition of the Global Gaming Awards took place in Las Vegas last year. Gaming America looks back... and ahead to this year's.
16-18-IGA-Preview
Preview: Indian Gaming Tradeshow & Convention
Gaming America looks ahead to the 2024 Indian Gaming Tradeshow & Convention and what attendees can expect when they arrive at the Anaheim Convention Centre.
20-22-GA-Mar-888-Holding-article
888 and the US Market: A cautionary tale
Gaming America explores the risk of resting on your laurels and the challenge of remaining relevant in a rapidly expanding market.