The UFC has signed a multi-year partnership with free-to-play social casino Roobet.fun. The deal will give Roobet.fun prominent branding throughout the Octagon during select Fight Night and Pay-Per-View events.
The UFC currently reaches more than 243 million users around the world with its media outlets. Under the terms of the deal, Roobet.fun will represent the UFC as its official social casino. The duo will work together to distribute both custom and original content on the UFC’s digital platforms and social media channels.
Ultimate fighting fans will also have access to meet-and-greet opportunities throughout the UFC’s partnership with Roobet.fun.
Another part of the deal includes an annual brand ambassador fund the duo hopes will “bring the partnership to life through appearances, content and creative campaigns with UFC athletes.”
SVP of Global Partnerships Grant Norris Jones said, “We’re thrilled to welcome Roobet.fun as an official UFC partner.
“Roobet.fun is an innovative online gaming platform that offers an incredibly compelling user engagement experience via a free-to-play social casino. It’s a forward-thinking approach to gaming we believe UFC fans will enjoy.”
Roobet.fun Co-Founder and Head of Partnerships Anthony Brennan explained the company’s history in the world of UFC fighting and what fans can look forward to with this collaboration.
He commented, “Roobet.fun originally entered the fight space to support some of the best UFC fighters on the planet, and now as the official social casino of the UFC, we will provide exciting, free games and prizes to the greatest fans in the world.
“With this partnership, Roobet.fun will create groundbreaking experiences that UFC fans have never seen before.”
