MGM Resorts International has announced that Daniel Yang will now become the company’s “global consumer success strategy” as its new Chief Customer & Innovation Officer. The company has expressed that its focus will be on integrating digital technology and the guest experience, and growing based on those opportunities.
Bill Hornbuckle, CEO & President of MGM Resorts International, said of Yang’s appointment, "Dan is a progressive, strategic thinker with a wealth of industry experience leveraging technology and digital strategies to enhance the guest experience in a truly meaningful and differentiating way.
“Dan's leadership will be instrumental as we continue to drive organic growth through sales, marketing, loyalty, and product development. We're excited to have him as a member of our leadership team."
Yang previously held the role of Chief Strategy Officer at Aristocrat . During Yang’s time and corporate strategy efforts there, Aristocrat made the agreement to acquire 100% of NeoGames in a $1.2bn deal.
He also worked in strategy and management positions at (then) Viacom (now Paramount), was a CEO and Co-Founder of a startup mobile gaming company and served as a strategy consultant for Booz Allen & Hamilton.
Yang himself said, "I'm thrilled to be joining MGM Resorts as the company continues to accelerate its plan to create and deploy high impact digital products and services supporting the customer experience in multiple channels.”
In MGM Resorts International’s Q1 report, the company reported net income of $466.8m, up from 2022’s first-quarter loss of $18m and looks to be on track for positive results the rest of this year. Its sports betting division, BetMGM, posted also posted that it will likely reach its FY 2023 goals in its Q2 report earlier this week.
