Internet Vikings extends its digital reach to Kentucky, North Carolina

July 26, 2023
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Both states are scheduled to soon debut commercial sports betting markets following recent legislation.

Internet Vikings has launched in two more US states, Kentucky and North Carolina, adding to the more than 30 states that offer the company’s platform. The group said the expansion “reaffirms its commitment to meeting the evolving needs of the industry.”

Kentucky and North Carolina both recently passed laws that will allow for statewide online sports betting. Kentucky plans to go live in September, and North Carolina is scheduled to open its commercial market early next year.

Company Founder and CEO Rickard Vikström spoke on the timing of the launches and said the company looked to both states as ideal areas to consider when planning future expansion.

He commented, "We recognized the tremendous potential in these states early on. Moreover, our expansion here is a testament to our dedication to ensuring there is all the necessary infrastructure in place needed for the operators to establish their services once they decide to enter the newly launched markets.

"We're determined to contribute to the development of the online sports betting ecosystem in the US and assist our clients in achieving seamless growth.”

Following both releases, Internet Vikings has established partnerships with some well-known industry companies soon after both states passed sports betting laws, the company said.

Internet Vikings' COO Kristoffer Ottosson elaborated further by saying, "Our presence in every destination of interest to the online sports betting industry is of great importance to us, ensuring our clients' uninterrupted growth.”

Vikström also commented on the effect that US expansion could have on stakeholder interests.

He concluded by saying, "Since commencing operations in Kentucky and North Carolina, we have witnessed tremendous interest from businesses looking for reliable hosting.

"We are committed to empowering our clients with cutting-edge technology and exceptional support to thrive in these burgeoning markets."


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