The North Carolina Education Lottery is extending its partnership with Scientific Games.
The partnership, which began in 2017, has helped the North Carolina Education Lottery grow to become the No. 6 ranked lottery in the world for instant game performance, according to La Fleur’s 2022 Almanac.
Specifically, Scientific Games has helped the North Carolina Education Lottery grow its Scratch-Off sales from $1.7bn in fiscal year 2017 to $2.6bn in fiscal year 2022.
Under the partnership, Scientific Games provides “portfolio management” across the North Carolina Education Lottery’s entire scratch-game offerings.
Mark Michalko, the North Carolina Education Lottery’s Executive Director, said, “Our partnership with Scientific Games helps the N.C. Education Lottery achieve its goals, and we look forward to continuing our good work together. Last year, the success of scratch-off sales helped to raise $929 million to support education programs in North Carolina. We are aligned in our approach to maximize responsible growth in the coming years. Scratch-off games are the most popular games played in North Carolina and we look for continued success in our ongoing partnership with Scientific Games.”
Scientific Games helped the North Carolina Education Lottery optimize its product portfolio through a host of services. More than 20 lotteries use this service, including six of the Top 10 performing instant game lotteries worldwide, according to La Fleur’s 2022 World Lottery Almanac.
John Schulz, President of Americas and Global Instant Products for Scientific Games, said, “The North Carolina Education Lottery is a great example of how Scientific Games and a lottery can partner on instant games to optimize the product portfolio and generate maximum revenues to benefit residents in the state. The program in North Carolina is a model for the world's lotteries.”
Scientific Games’ products generate more than 70% of global instant game retail sales, making it the world’s largest instant game creator, producer and services provider. It provides retail and digital games, technology, analytics and services to 130 lotteries in 50 countries, including every North American lottery.
