Sportradar has announced the expansion of its partnership with Caesars Sportsbook. The sports data and technology firm is currently an official supplier of MLB, NHL and NBA data, and will now offer new forms of NBA optical tracking.
Sportradar’s partnership with the NBA allows Caesars to use this data to add new props and grow options for same-game parlays. Caesars Sportsbook betting tools will also include pre-match data, content solutions, live data and live match trackers.
Kenneth Fuchs, CCO & Head of Sports at Caesars Digital, said, “We’re always looking at ways to bring a best-in-class experience to our customers. Our partnership with Sportradar will provide us new and valuable data to further expand our unique offerings.”
In May, Sportradar’s Q1 financial results showed revenue growth of 55% in the US segment. The company also recently hosted a discussion between MLB’s Casey Brett, SVP of Business Development, and Sportradar’s Eric Conrad, EVP of Strategic Partnerships (USA & LATAM) to discuss MLB’s focus outside the US.
Ed Blonk, Sportradar CCO, said of the extended Caesars Sportsbook partnership, “As in-play betting increases in prominence in the US, the fast, accurate and reliable data that Sportradar curates will play a critical role in contributing to Caesars’ efforts to maximize revenue opportunities.
“We look forward to working closely with Caesars to help them deliver engaging experiences for customers while we monetize our league partnerships.”
