The NFL has extended its strategic partnership with Genius Sports.
Genius Sports will continue to be the NFL’s exclusive official data, Watch & Bet partner to distribute in the US and Canada.
Beginning with the 2023-24 season, the long-term strategic partnership will continue through to the end of the 2027-28 season in a multi-year extension.
This extended agreement includes the exclusive right to distribute digital advertising inventory, marks and logos to global sportsbooks, as well as integrity monitoring services for all NFL games.
An additional agreement extends Genius Sports’ exclusive right to distribute NFL low latency Watch & Bet live game video feeds to US sportsbooks too.
Brent Lawton, VP of Business Development & Strategic Investments for the NFL, said, “Since our partnership began in 2021, Genius Sports has been an integral part of taking our official data feeds to market and working with sportsbooks to develop new ways for fans to engage with the NFL.
“We’re excited to extend our relationship with Genius and look forward to working with them to develop the next generation of NFL fans.”
Mark Locke, Genius Sports CEO, commented, “We are thrilled to extend our partnership with the NFL for five further seasons from today, through Super Bowl LXII. In just two years, the NFL and Genius Sports have set a new standard for data-driven fan engagement, and we look forward to powering immersive experiences for NFL fans, broadcasters, teams, sportsbooks, brands and more.
“Also, Genius Sports will continue to help safeguard the integrity of all NFL games, which is critically important to the NFL, by continuing to provide our 24/7 bet monitoring services.”
