Better Collective acquires American sports media company Playmaker HQ

July 3, 2023
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The company described the deal as mutually beneficial with the potential for global growth.

Better Collective has welcomed Playmaker HQ into its fold through another acquisition. The affiliate said the merger “marks a significant step forward in our vision to become the leading digital sports media group.”

As part of the deal, Better Collective will add Playmaker HQ’s substantial fan base to its sports betting audience. The company said it hopes the acquisition will result in potential international expansion.

Better Collective North America CEO Marc Pedersen said, “We have been following Playmaker HQ for some time and are excited to announce the transaction today. Playmaker HQ offers access to millions of sports fans in the US, the majority of which are new in the Better Collective user base.

“We are excited to help enhance these fans’ sports betting experience, while also being able to utilize Playmaker HQ’s know-how to scale the product and revenue stream across Better Collective’s global portfolio.” 

Since its founding, Playmaker HQ has provided the US market with both sports and original entertainment content by utilizing its collaborations with creator talent and with athletes. The company offers its 20 million online followers access to more than 2,000 pieces of sports content per month across a variety of social media platforms.

Playmaker HQ CEO Brandon Harris said the merger is a great opportunity to expand the company’s reach within the US market.

He commented, “Joining forces with Better Collective marks a significant milestone for Playmaker HQ. We cannot wait to make plays with Better Collective's world-class team who will help us create amazing content, experiences and opportunities, reaching an even wider audience of sports fans globally.

“I know our creators are going to do amazing things with the support of Better Collective's team and resources. We are just scratching the surface, and we are so excited to align with Better Collective to help achieve our vision of building the world's leading sports media group.” 

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