Sportradar and MLB discuss data, media and betting becoming one

June 26, 2023
By
Leer en Español

Sportradar's Eric Conrad and MLB's Casey Brett speak about their ‘critical' partnership, and where sports data and sports betting are headed.

Gaming America was invited to Sportradar’s London office to witness a fireside chat between Sportradar EVP, Strategic Partnerships - USA & LATAM, Eric Conrad, and Major League Baseball (MLB) SVP of Business Development, Casey Brett.

The conversation covered new growth areas for the sport, commercialization, plans to introduce baseball to new audiences and sports betting. A global, official data partnership between Sportradar and the MLB actually began in 2014, four years before the repeal of PASPA and the potential to use any of the data acquired for future betting markets. However, Brett noted that the partnership has always been “critical for telling the story of the game.”

MLB aims to continue its efforts in ‘data productization,’ with Sportradar innovating beyond initial partnership expectations, including being instrumental in the brand’s first streams with betting partner FanDuel.

Brett said, “We are a data-driven sport from the very infancy of the game. As a fanbase, we are very statistically minded.”

Conrad agrees that the baseball fan is “the center of everything,” which has caused both companies to re-think how they deliver baseball and all of its related content to those who love it.

Brett mentioned the need for a direct-to-consumer product at MLB, as well as the need to keep up with the times in how to deliver that product. He said, “The age-old way of consuming data is out the door. It’s all driven by your phone; digital products delivered by rich data.”

This also includes baseball’s debut in the metaverse, where Atlanta Braves fans can now watch a game virtually from center field. MLB’s first step into this ‘brave new world’ will “reduce barriers to entry” when it comes to watching the game, as well as provide a “supplemental home experience” in addition to fans’ stadium visits.

Conrad also commented on some rule changes within the sport, which could lead to more international viewership, and has already had positive results with more of America tuning in from various timezones. He said, “The pace of the game is more attractive and attendance is up.”

Integrating digital solutions, betting odds and online social content to reach fans is something that has caused a bit of mirroring within two industries. Brett said, “ESPN is acting like a sportsbook, while FanDuel is acting like a media company – like ESPN!”

State-by-State

Product Spotlight

Bragg Gaming Group

Bragg Gaming Group is a global content-driven iGaming technology provider, serving online and land-based gaming operators with its proprietary and exclusive content and cutting-edge technology.
GA HUDDLE #087

John Connelly - Interblock preparing to launch online by the end of year

John Connelly, the Global CEO of Interblock, joins the Huddle to talk about:
- The company's conversion to the online space
- The performance of ETGs
- Interblock's new philanthropic efforts
- The trend of companies going private
- And more!
GA HUDDLE #086

Michael Hershman - Dispelling casino 'myths:' New York needs to lose fear of the unknown

Michael Hershman, CEO of the Soloviev Group, joins Tim Poole on the Huddle to put forward his case that the Freedom Plaza is the way to go for one of New York's casino licences. He fields a variety of questions - not shying away from any of them - on why 'myths' about casinos and a fear of the unknown should be dispelled, as well as acknowledging the strength of rival bids and discussing opposition to the project.

As the Tribal gaming sector congregates once more in the Golden State, is it too cliché of me to suggest we are heading for a golden era of Tribal gaming? With the industry set to meet at the Indian Gaming Association t...

10-11-From-the-top
From The Top: Will youth be served by Sports Betting?
Two recent interviews in our Huddle podcast revealed to Las Vegas correspondent Brian Joseph just how young sports betting entrepreneurs are becoming.
12-GA-MAR-10-year-v2
The Global Gaming Awards: Rewarding Excellence
The 10th edition of the Global Gaming Awards took place in Las Vegas last year. Gaming America looks back... and ahead to this year's.
16-18-IGA-Preview
Preview: Indian Gaming Tradeshow & Convention
Gaming America looks ahead to the 2024 Indian Gaming Tradeshow & Convention and what attendees can expect when they arrive at the Anaheim Convention Centre.
20-22-GA-Mar-888-Holding-article
888 and the US Market: A cautionary tale
Gaming America explores the risk of resting on your laurels and the challenge of remaining relevant in a rapidly expanding market.