SCCG Management has partnered with media company Granary Way Media LLC to increase brand awareness and highlight its 100-member clientele.
The strategic agreement names SCCG a sponsor for Turnpike Sports, which allows the company to represent its brand on television spots, as well as on radio broadcasts and podcasts.
Under the terms of the deal, SCCG will feature ads on both Turnpike Sports and on House of Cards. The group will also have branding rights to appear through weekly tickers on Book Report and Turnpike Sports.
SCCG Management Founder and CEO Stephen Crystal said the deal is the perfect way for the company to extend its reach within the iGaming sector.
He commented, "We are thrilled to collaborate with Granary Way Media and leverage their influential platforms to promote the SCCG brand and showcase our ecosystem of exceptional clients.
“This strategic sponsorship aligns perfectly with our commitment to driving innovation and growth within the gaming industry."
SCCG Management is a consultancy, advisory and investment firm for the casino and iGaming industries. The company specializes in sports betting, iGaming, sports marketing, affiliate marketing, technology, intellectual property protection, product commercialization, esports, capital formation, M&A, joint ventures, casino management, as well as governmental and legal affairs.
Granary Way Media offers programming that is tailored for the gaming and casino industries. Its programs feature news, insights and prominent trends within the gaming industry that include commentary for gambling enthusiasts as well as professionals.
In other SCCG news, the group recently extended its partnership with fully licensed peer-to-peer video betting platform, Gamer Wager USA. Through the continued agreement, Gamer Wager said it “plans to expand its reach to new markets such as the US and Europe with the next-generation Gamer Wager USA white label.”
