Playtika's free-to-play social casino app Caesars Slots has launched a new North American sweepstakes product. Players throughout the US and Canada can enter to win a trip to Las Vegas by playing the Caesars Slots free-to-play title.
The sweepstakes will award trips to 21 winners during the next three weeks. Contest winners will enjoy a two-night stay in Vegas that includes airfare and a limo ride to the hotel.
Caesars Slots GM Liran Paz commented, “We are thrilled to be able to offer this incredible opportunity to our community of players.
“Just like Caesars Slots, Las Vegas is synonymous with excitement, luck and fun, so we are excited to give our players the chance to experience it in person."
Part of the campaign includes a partnership with TV host, artist, carpenter, author and Extreme Makeover star, Ty Pennington. Caesars Slots will air a new TV spot that features Pennington. The spot will consist of three campaign ads with Pennington “exclaiming that the only thing better than winning jackpots on the free-to-play Caesars Slots app is winning jackpots on the Caesars Slots while in Vegas.”
Pennington commented on the collaboration by saying, “I am delighted to be working with Caesars Slots again, particularly on a sweepstakes with such a great prize. While I’ve worked hard throughout my life and career, I’m a firm believer that a little bit of luck has played a part in my success, as well.
“It is great to be a part of another Caesars Slots campaign that encourages users to try their luck for the chance to win big.”
