The sponsorship deal will include broadcast, digital and social media advertising of Flutter Entertainment’s Fox Bet brand on the Eagle’s team channels, as well as custom promotions and a strong brand presence on game days.
The official partnership will see the operator construct a new Fox Bet branded interactive studio at the team’s Lincoln Financial Field, which will feature Eagles related content, led by on-air personalities from legends of the franchise, and Fox Sports, along with sponsoring new programming series, Eagles Edge.
Fox Bet messaging will also feature around the stadium, on electronic advertising boards and end zone scoreboards.
Fox Bet chief marketing officer Andrew Schneider, said: “Fox Bet enhances the fan experience in a big way, and this is a fanbase that knows and appreciates big things.
“They're passionate, tough and willing to do whatever it takes to win. To connect our offering to this one-of-a-kind fanbase is a game-changer.”
Philadelphia Eagles senior VP of revenue and strategy Catherine Carlson, added: "This new, fully integrated partnership with Fox Bet has enabled us to reimagine the way we deliver content to our fans in a fun and innovative way."