Operator theScore Bet gives golf fans chance to play Hole Zero at RBC Canadian Open

May 31, 2023
Leer en Español

Qualifying tournament attendees can play a full hole next to professional golfers with possible cash prizes.

Operator theScore Bet has developed a new, playable experience for the RBC Canadian Open. Hole Zero will be a 150-yard, par 3 hole at Toronto’s Oakdale Golf and Country Club. Attendees could play next to professional golfers during the tournament’s four days.

The RBC Canadian Open, running June 8-11, will feature a clubhouse, caddy, swing coach, gear and official leaderboard for theScore Bet’s Hole Zero competition. Cash prizes will also be awarded.

Aubrey Levy, SVP of Content and Marketing with theScore Bet, said, “For this year’s RBC Canadian Open, we wanted to build on the excitement from last year and bring fans even closer to the action. So, we’ve gone from the sky with Skyline Seats, onto the course, with a first-of-its-kind experience, allowing fans to actually play a full hole at the event with our Hole Zero.”

Golf fans wishing to play Hole Zero must first qualify at either the Fare Way, the RBC Canadian Open Fanzone or the Driving Range. Qualifying fans will then receive a timeslot, as well as shuttled transportation to and from Hole Zero with ball and club selection from the clubhouse. TheScore Bet will provide branded equipment, apparel and swing coach for advice.

The operator will also run a Closest to the Pin contest each day of the tournament with a CA$1,000 prize (US$734.75). The first fan to sink a hole-in-one will win CA$75,000 from theScore Bet.

Levy added, “We know golf fans are always eager to get as close to the action as possible, and now they’ll be able to do so right on the course and in a premium and unique way right alongside the pros.

"Hole Zero is another extension of our brand and activation strategy as we focus on adding real value for fans across our portfolio of partnerships and platforms.”


Product Spotlight

Bragg Gaming Group

Bragg Gaming Group is a global content-driven iGaming technology provider, serving online and land-based gaming operators with its proprietary and exclusive content and cutting-edge technology.

John Connelly - Interblock preparing to launch online by the end of year

John Connelly, the Global CEO of Interblock, joins the Huddle to talk about:
- The company's conversion to the online space
- The performance of ETGs
- Interblock's new philanthropic efforts
- The trend of companies going private
- And more!

Michael Hershman - Dispelling casino 'myths:' New York needs to lose fear of the unknown

Michael Hershman, CEO of the Soloviev Group, joins Tim Poole on the Huddle to put forward his case that the Freedom Plaza is the way to go for one of New York's casino licences. He fields a variety of questions - not shying away from any of them - on why 'myths' about casinos and a fear of the unknown should be dispelled, as well as acknowledging the strength of rival bids and discussing opposition to the project.

As the Tribal gaming sector congregates once more in the Golden State, is it too cliché of me to suggest we are heading for a golden era of Tribal gaming? With the industry set to meet at the Indian Gaming Association t...

From The Top: Will youth be served by Sports Betting?
Two recent interviews in our Huddle podcast revealed to Las Vegas correspondent Brian Joseph just how young sports betting entrepreneurs are becoming.
The Global Gaming Awards: Rewarding Excellence
The 10th edition of the Global Gaming Awards took place in Las Vegas last year. Gaming America looks back... and ahead to this year's.
Preview: Indian Gaming Tradeshow & Convention
Gaming America looks ahead to the 2024 Indian Gaming Tradeshow & Convention and what attendees can expect when they arrive at the Anaheim Convention Centre.
888 and the US Market: A cautionary tale
Gaming America explores the risk of resting on your laurels and the challenge of remaining relevant in a rapidly expanding market.