September 14, 2020 Sports Betting, Casino, Online

Online affiliate Atemi sees Q2 revenue rise 42%


Affiliate discusses US plans as Q2 numbers soar.

Atemi Group, the online casino and sportsbook affiliate, has reported a 42% annual growth in Q2 revenue to $13.3m.

New depositing customers also shot up 72% year-on-year to 42,500.

Atemi, which brands itself as a 'super affiliate,' is "preparing to deploy a $19m marketing campaign for its BetCompare brand."

For the same period, affiliate Better Collective generated $18m in revenue, although this was down 4% year-on-year.

Catena Media, meanwhile, saw Q2 revenue grow 17% to $33m.

Discussing its US plans, Atemi founder Richard Skelhorn said: “The recent months have certainly had a huge impact on sports affiliation and we were rewarded for our ratio of casino to sports business.

"We do expect sports to return to pre-pandemic levels over the next 12 months provided we do not see a second wave of the virus.

“We also see the imminent opening of Google’s US advertising market being an accelerator of our growth and global presence in the coming months and we’re really excited by this.

“Ultimately the next twelve months for Atemi is about being committed to the growth plan but flexible enough to adapt to any headwinds and help our clients invest and grow, pandemic agnostic."

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